About White Diamond Potatoes

Meet Carl Hoverson, a/k/a “Mr. Spud”

As founder and President of White Diamond Potatoes, Carl Hoverson has been farming in North Dakota for over 37 years. Carl has been raising potatoes since 1981, and presently raises over 5,400 irrigated acres of potatoes on 23,000 acres of land. Along with his two sons, Mike and Casey, Carl produces sugar beets, wheat, corn, soybeans, canola and navy beans for Hoverson Farms. Six refrigerated storage sheds house his potatoes in ideal climate conditions. Carl’s passion for raising and developing premium potatoes has earned him the nickname “Mr. Spud.”



“There’s a potato for everything”

Carl’s expertise in the potato industry is driven by his dedication to potato research and education. As an advocate for research, Carl donates land for research plots, working closely with North Dakota State University and the US Department of Agriculture for ongoing testing and variety development.

Carl cultivates potato varieties with optimal gravity and sensory ratings for unique fresh-cut potato preparations. The desirable climate and soil conditions in North Dakota, along with Carl’s expert growing methods, careful selection process and provision of appropriate storage, have enabled an expansion of his potato production to meet the demands of the food service and restaurant markets. In Carl’s opinion, choosing the right potato for the right preparation makes all the difference in the world.


Leadership and innovation

Carl recently served as Chairman of the Northern Plains Potato Association, the country’s third largest potato growing region, representing over 250 potato grower members in the areas of research, promotion and marketing, communication and legislation.

Carl also serves as a Board Member on the United States Potato Board (USPB). The USPB, based in Denver, Colorado, is the nation’s potato marketing and research organization. It represents more than 2,500 potato growers and handlers.


Potatoes from North Dakota are better

In all of Carl’s leadership positions, he strives to promote the North Dakota/Minnesota potato-growing region. The consistent climate conditions and proper soil conditions are favorable to producing higher quality and better tasting potatoes than many other regions.


.